Meet Edith Williams

Meet @edithwilliamsartistry - a single mother and surviving spouse to her 5-year-old son, and an international professional makeup artist and educator who transformed her love for art into multiple thriving businesses.

From a young age, Edith found comfort and expression through arts and crafts, describing it as her form of therapy. Her love for art led her to swap the paintbrush for a foundation brush, saying, “I’m grateful that my artistry allows me to paint beautiful stories.”

What began as perfecting makeup artistry on herself soon evolved into a full-time career as a professional makeup artist. As her clientele grew, so did her opportunities; leading her to travel across the globe, from Bali to Nepal, working with international clients.

A true leader in the makeup industry, Edith’s impressive portfolio includes working with high-profile clients such as Love Islanders @mimiitafara and @itsmariammusa as well as being recognised as a renowned bridal makeup artist; and most recently glamming author @t0nit0ne

Her entrepreneurial vision extends beyond beauty. Edith has built @selfmadeskl_sms @thetraderoomuk and founded the annual, prestigious @bfhgala an event that celebrates excellence within the hair, beauty, and fashion industries.

Alongside juggling motherhood and her growing business empire, Edith also dedicates her time to hosting healing workshops. After developing her own tools for resilience and healing from tragedy after the unexpected passing of her son’s father, she launched @inherhealingszn - a transformative platform designed to help women repair their trauma by nurturing the mind, body, and soul.

To learn more about our leaders, check out our Instagram: https://www.instagram.com/joinbeautypreneurs