Meet Aaron Wallace

@aaronmwallace is the founder of @byaaronwallace Aaron saw a gap in the grooming market for Black men, products that actually worked for textured hair and melanin-rich skin. So he did what true visionaries do: he created the solution himself.

The vision began in a barbershop in Croydon, where Aaron wasn’t just cutting hair, he was listening.

From relationship struggles to financial stress, and the constant frustration over hair and beard issues, the men in his chair shared it all.

It was in those everyday conversations that Aaron saw a deeper need, and chose to take a chance.

From formulating products in the back of his South London barbershop to @byaaronwallace landing shelves in Selfridges and ASOS.

Aaron mission is to create a clean, natural skincare and beardcare that speaks directly to the concern of Black men.

To learn more about our leaders, check out our Instagram: https://www.instagram.com/joinbeautypreneurs