Meet Paige Williams

From a council estate to the Sunday Times Beauty Rich List ✨

Paige @plouise1 journey proves that passion and persistence can turn dreams into empires.

After becoming a MAC make-up artist for Selfridges in 2013, Paige took a leap of faith. With a £20k loan from her grandma, she launched the @plouise_makeup_academy in 2014, offering trend-setting artistry training that quickly gained a reputation for excellence.

Her innovative vision didn’t stop there. In 2018, Paige expanded into cosmetics, introducing the now iconic P.Louise Base, celebrated worldwide as the best eyeshadow primer.

What started with risk soon grew into a multimillion-pound beauty business, with a buzzing HQ, viral record-breaking sales on TikTok, and a global community that champions her brand.

Today, P.Louise isn’t just about products, it’s about connection, creativity, and a mission rooted in kindness: The good heart always wins.The brands supports community initiatives like the P.Louise Kids Eat For Free scheme for the 6 week holidays.

Paige Louise turned her passion into power, showing the world that no matter your beginnings, your vision can rewrite your future.

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